Use of big data analytics in market research worldwide 2014-2021

Share of organizations using big data analytics in market research worldwide from 2014 to 2021

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

2014 to 2021

Number of respondents

785 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2021 sample size: 1,323 respondents
2019 sample size: 1,088 respondents
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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